FEMINISM = FEMININITY = EVER LASTING PARADOX

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FEMINISM = FEMININITY = EVER LASTING PARADOX

It must be said: 2014 was the year in which we celebrated feminism due to a number  of celebrities who openly embrace a feminist label. Emma Watson, Lena Dunham, Beyonce, Ellen Page, Taylor Swift, Miley Cyrus, Grimes, even Pharrell: they all declare themselves as feminist.

 More interesting is how they re-define feminism. Take Beyonce. During the VMA she claimed her feminist moment while quotes from TEDX famous Adichie appeared behind her silhouette and in huge letters FEMINIST were lighting up. You would almost forget that she just did a whole performance facing public from her back (bootylicious) and singing about ‘doing everything to please a man’. Although this might evoke some controversy, you could see it as an honest approach to the complexity of being a woman today.

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ARCHETYPES/15

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ARCHETYPES/15

Yearly, GET ME, outlines contemporary society by selecting archetypes that present our time. So who are today’s archetypes? Which types stand out, and what do they emphasise?

GET ME noticed this strong female lead so this year’s archetypes are represented by our female fellow creatures. Redefining the anarchic 80s, spirituality, the Islamic Identity and femininity, multi-faceted as she is.

Photo: Tatiana Stoute

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BARBIE FACING REALITY

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BARBIE FACING REALITY

As Barbie is officially considered as the teaching tool for femininity, it might be time that Barbie’s facing reality. A Dina Goldstein’s masterpiece. At these things go, Barbie and Ken are a little dissatisfied with their marriage, having to deal with their duelling egos. With Ken’s unstoppable sexual confusion, and Barbie’s eventual breakdown, Mattel is finally managing to make an actual educational gadget. 

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NEW FEMINISM / TEASER

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NEW FEMINISM / TEASER

It must be said: 2014 was the year in which we celebrated feminism due to a number of celebrities who openly embrace a feminist label.

Emma Watson, Lena Dunham, Beyonce, Emma Page, Taylor Swift, Miley Cyrus, Grimes, even Pharrell: they all declare themselves as feminist.

GET ME will get into the world of new feminism - distil trends from movements and trying to redefine femininity.

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